Upset with the bad name that poorly trained novices and casual part-timers were giving the real estate profession,
Dave Liniger in 1973 started a real estate company in Denver that would limit itself to hiring only full-time, experienced professionals. He wanted a company where home buyers and sellers could walk into any office in any market,
confident they would receive the level of professional service that a transaction of such magnitude demands. RE/MAX is Born! That basic concept enabled RE/MAX (Real Estate Maximums) to grow into the most productive organization the industry has seen.
RE/MAX agents on average have more experience and sell more homes than other agents in the industry. A former top agent himself, Liniger set up RE/MAX offices so that agents would equally share expenses of the operation. That meant each agent had to be skilled enough to generate the income needed to pay a set fee every month. Traditionally, office owners required agents to pay the office half their earnings to cover operating expenses. The traditional structure was a great deal for beginners, part-timers and marginal producers. They could go months without selling a house and not be out any of their own dollars. For these agents, the thought of facing a monthly bill for office expenses was terrifying. Only the most experienced, competant and successful agents saw benefits to the RE/MAX system! The RE/MAX approach had a profound impact on the industry, and today there are many imitators. But none has yet been able to match the level of professionalism held by RE/MAX agents. Indeed, both consumers and others in the industry continue to perceive RE/MAX as the ultimate organization with which top real estate professionals affiliate.   [HOME] [RELOCATION] [ABOUT ED] [[CONTACT]